The mesh ofATCH,rolistic and heavy traffic
As traffic moved through the six-ifying stages, I began to wonder about the importance of making sure the traffic reaching my website was a good fit for what I wanted to sell.
For starters, I needed to come to the realization of the changing nature of search engine traffic. Once I did, I was able to work more effectively toward my goals.
There, I said it. For the first time, I took the guesswork out of which phrases my traffic reaching how would I monetize my website, and I truly think that is the most important thing to do when utilizing pay per click search engine traffic.
I am still based on the marketing basics, which are to identify the target audience, understand their habits and loyalties, and to then create marketing that meets their expectations.
The major phenomenal growth in traffic to my site has been due to the dedication of improving the tracking. In the beginning each traffic source was manageable, but now it seems that there are a hundred of methods that I can use to monitor each traffic source.
The new age of social domain tracking, where the visitor shares specific information about your visitor from his home computer, is here to stay. The visitor has an expectation for how your site will behave as it reaches her computer, and the message she expects should be delivered to her in an instant.
For example, if the visitor knows she will need to sign up, you can show her the opt in form to get on your list or other offerings. She will be happier than if he had to fiddle with confused URLs.
If he is already on your shopping cart opt in page, show the cart page URL in a pop up, once she has logged in, or she can see it when she clicks on the shipping button in the cart.
My testing has shown that these options work best, since your visitor knows this information will be shared between the three sites she may visit.
When I implement the tracking, there are three objectives in mind when I begin. The first is to find out what works and what doesn’t work, the second is to save money by reducing email campaigns I send to each particular traffic-sourced list to suit each site and different users, and the third is to redesign each site to improve conversions.
So at every stage of the testing, I save all the sites. I am using my systems to draw traffic at the moment, but then I move to the testing page to see how it compares to the active site. Also, in the testing, I have a control ahead of my testing to see how it stacks up against the control site.
Conclusion
You can still put all the work in the world to add traffic to your site – if you are trying to take all the best of all the traffic sources at the moment, and offer what your visitors want some way.
But, if you are going to see which site is going to be the best traffic source, you have to lay out a (designed) model and give yourself a window of opportunity to try the most likely traffic sources in the months ahead of time.
Which will give you the time to test those sources and see what they can and cannot do in your business. You may end up with a list of keywords that you currently don’t even know can create a sale. Good luck and may the Google be with you.
