When it comes to website design, the sole purpose of the website is to serve its purpose. Some clients rightly require a dual purpose with their website, but for basic information, a static website that provides the most information in the simplest manner is going to serve the purpose. This does not mean that a dual purpose website will be a chore to use to visitors. There are simple website design guidelines that your clients should always adhere to in order to avoid frustrated visitors and promptly conversion.
CategorizationThe three core categories of website design are retail, personal home pages, and portfolio type websites. While most websites have a primary purpose behind them, there are certain types of websites that are only there for entertainment, such as a blog or personal home page website. The primary purpose of a retail website is to sell a product. These websites can be made of only one or two pages and this will depend on the type of product.
Personal Home Pages are websites that are made by one person as a mini-website that provides information about their life, their family and their interests for people who have similar interests as the user has. If the purpose of the website is mainly to sell a product, it is a home page. With a personal home page, the website owner can write as much information about their product as possible in order to sell it. There is no such thing as too much information. Just enough to convince a visitor that there is a real person behind the website’s design.
Retail home pages are websites that are primarily designed to sell a product. These pages always contain only one or two pages and are related to the product or the service. This is the most advantageous type of website to use if the niche of the website is one that the design can easily sell a product.
It is easy to find out what category is the most appropriate for your product with the proper website design. At each point in the design, there should be a clear categorization of what the website is about within two or three points. If the main purpose of the website is entertainment, then the main categories of the website should relate to the user’s many interests in order to find the website. Having a different category of the website for each interest of the visitor has the potential of making the website appear less credible for the visitor’s needs. Likewise, everything on the website should relate to the main idea. This always includes sales offers related to a product.
Therefore, the other two categories of websites can be completely ecstatic. However, it is important that if the website is a personal home page that this website also has the information about family interests and hobbies that educate the visitors that the website is only there for entertainment and the main interest is entertainment.
Testing – Changes
The first thing you do when you go for professional website design is determining what kind of design you are going to use and what kind of website you are going to install. When you have the website design already, even if the website template does not serve your needs, it is strongly recommended that you change the website template at least once in order to accommodate the purpose of the website.
Testing is vital with any website because you can have a visitor come to your website and have it operational in one minute or two minutes. You need to realise that people make mistakes during web positioning and if this happens on your website then the visitor will most likely leave. For this reason it is necessary that while the website is under testing that the visitor is supplied with all details needed to make an informed decision rather than only allow restricted access to medical information.
Not having the information about any changes is also a mistake. User convenience is one of the major purposes of any website and if visitors are using some website or another and they can’t access the information then they will never return.
