When you read an article or product review on Internet marketing and it says “Try this method and you will make location money like we do!” there is only one part of the message that is true. To grasp success in the internet marketing industry does require the ability to learn and apply a few new skills.
Promotion – Consider setting up your own blog, running one for your business, and link building as an integral part of your online marketing efforts. Today, social networking and platform sites offer a profitable avenue for online businesses to grow their traffic and publicity. Top online marketers have learned over and over again that one way links to your site has much more search engine value. It’s very easy to check through thousands of sites in a matter of seconds for location-related keywords. Social networking has become a key component of Internet marketing in that same way as one way links have become a critical component of online marketing.
SEO – Search engine optimization is an essential element of any successful online marketing campaign. There are 3 types of search engine optimization for marketing purposes; on-page, as in addition to tags and titles; and off-page which involves link building and content advertising. Link building is an extremely important and time consuming element of any marketing efforts and you will need to spend some massive amount of time with it. These links will help you increase your search engine ranking because the more links you have, the well known the search engines. While link building is an ongoing effort and must be done correctly, the rewards can be very rewarding.
Converting the User – When you are looking to promote your site and give your readers the information they are looking for, ask yourself the following questions,”If I was a customer would I buy from this site?””My friend owns a car dealership and promotes his site on Twitter like it is a garage sale. He added himself to the link exchange site Facebook but didn’t have a blog and about 20 tweets a day. His marketing is focused around targeted advertising. The idea is to attract people to your information before they reach the sales page. Take ads for car dealerships. In all of the ads that I have seen, you see the car dealership a number of times. Is this really part of their marketing plan? The answer is most definitely not. After I clarify this issue the person who owns the car dealership has started a campaign. If I see a car dealership ad on Facebook, and it is placed within an ad campaign, does it make sense? Absolutely!! Well, it’s a way for them to generate some quality traffic and that is exactly what this is that we want. We know this helps them generate new clients. It gives people added revenue and also increases the overall value of the car dealership.
The final question is how can my research and methods improve the user experience?
I would highly recommend that you interact with your target audience and provide answers that take away all barriers that can create interest on the Internet. Good websites are about reducing barriers and to do that we must create sites where we first engage people by giving that information. If our website allows for a relationship anduction between the user and us.
Privacy – when a user makes a purchase from us, I want the customer to feel comfortable with their details – most websites will not provide a non-personal information page to enable them to decide if there is an appropriateness to form a connection. It works well if we identify ourselves as a trusted person that will offer the ability for them to buy products directly from you via the Internet, as well as provide them with your purchasing information when making the ultimate purchase.
Budget – on every purchase they make, we need to submit an invoice, and; on all those that do not buy we need to show them the item cost, include how this cost ispaid and also any PayPal fees that they are looking to pay. If you do this, it will provide them with confidence and also the incentive to buy.
