Email communication can be extremely useful if used well and properly. Thanks to recent legislation in the USA and Europe, sending emails to consumers via the Internet is considered acceptable (even mandatory) and of increasingly good quality.
But most everyday people don’t know how to properly send an email campaign, so here are ten tips on how to do it:
1. Find a good autoresponder service company and learn to use it. Look for a company that offer less than $20 a month and has customer service that is responsive. So if you’re thinking of paying a few hundreds bucks a month for cheap service, realise that there are many companies offering this service for pennies a day. If the company offers a fifty dollar trial or a hundred dollar money back guarantee then it is a good company to go for. (Email service providers not including any domain names, buying domains etc)
2. How many messages should I send for each campaign? This is a big issue. Agree that sending to people two or even three times per month is a big deal, and most people are probably not going to respond anyway. However, I need to touch on this before I answer the question – how many messages should I send?
For several reasons. First, you normally won’t have enough e-mails in an e-mail campaign to generate any sort of action from your recipient, hence “action”.Agree that it might seem crazy to send just one message in the hope of it producing a few sells or goal-lines on your website, but if you have hundreds of e-mails coming into your inbox and every day or two you will probably convert your recipients into buyers. At the end of the day it is how intently you work at it, not speaking to anybody else that matters, that will ultimately make the difference between an every day IMAndysputter or a IMCustomer. Your email campaign has a life-span but if you don’t have enough messages going out, the prospective client will either unsubscribe directly or all of your hard work will be a waste of time. Another reason is the list changes because the list user may hit the “1” key in the browser bar, so someone new may cost you unsubscribe – which is an easier and quicker way to do so than to contact that person’s ISP to change their address.
3. Surf the web for partnerships that offer e-mail messages to clients, so that you can send those particular e-mail campaigns. Make a list of supposed hottakes and see which ones have other e-mail Partners (vendors), who are also willing to write for you.
4. Set up the saleline as simple as possible. Write simple coding that will be easier to add to a writing style bit sheet (like A1) or a Word document.
5. Do your research. Ask questions like, who am I, how do I talk, what are my skills etc. Get examples of how they write and stuff like that, read what other competitors do and see how they make themselves, their sales copy, their website look.
6. Put yourself in your prospects shoes and put yourself in their position. Where are you at? What are you achieving? What makes you tick?
7. Have a clear purpose.
8. Be brief. The average person spends less than 2 minutes on a webpage, so unless you come up with a short tip or trick, don’t waste people’s time and achieve the short form you need.
9. What’s with that logo? Forgive me – I haven’t worked with you, so please don’t write, “I have a logo I wanted to change etc, etc, etc. Only write your best, not yours.
