So, you’ve decided that it’s time to go all out with your website and after hours of fruitless browsing, you feel like you’re at the end of your wits. Like you’re ready to throw in the towel and quit, and yet you’re still aren’t sure how you’re going to get started.
Well, don’t try to throw out the towel yet, and let’s keep looking at ways that you might be able to get things off the ground a bit easier. For one thing, if you’re going to learn anything from this article it’s that a very focused approach to website design can help make your job much easier.
What you want on your website is relatively simple to do, but many people are reluctant to develop a blueprint, because they seriously find themselves struggling to find exactly what they want. They think there are many things that they want that they just have no way to get down to for a simple reason – they don’t truly think they have something good enough to do.
If it turns out that you just need some help with the whole process, then that’s fine, but you should try to agree on some basic parameters with your website designer. For instance, there’s no reason for you to try to be an expert on everything. In fact, your designer should give you assistance in areas where you’re weak.
With that in mind, here are a few things that you should look for in a website designer.
1. SEO (Search Engine Optimization) skills – Anyone interested in website design should have some sort of degree of knowledge about SEO and how it works in your market niche. If they don’t have a solid understanding of the entire process, or ideally even a basic foundation, then they should be able to read from a page that explains SEO and simply use it to design the website for you.
2. Business acumen – One of the biggest problems with low quality Website Designers is that they are often so focused on marketing the website that they fail to recognize the negative effects of the design and the navigation of a website. Even if you don’t think your website is terrible, if it takes too long to load, is under fragile design, or doesn’t offer your visitors a good experience, chances are that you won’t see the results that you want. This is what you should double-check with your Website Designer.
3. Marketability skills – It’s one thing to design a website that’s visually pleasing and technically sound, it’s quite another thing to have an effective website that doesn’t offer an effective experience to the visitors that come to it. If your website provides a visitor with very frustrating experiences such as bounce-back sessions, requires them to register, sign in, login, reload and then do the endless thank you pages that you’ve put in, you’re actually going to lose them and probably your business. Regardless of how pretty your website design is, it won’t matter if you spend the money on the design and expend little thought into delivery.
In the end, the interface of your website isn’t the biggest thing that the visitor is going to look out for, but rather the way that the website delivers messages and offers information in a controlled environment where the visitor can easily be able to make an informed and confident decision.
So, when you’re starting your website design process, you’re not going to be able to get everything right first time, but if you’re absolutely certain that you have the right abilities, then go out and give your web designer what they need to get the job done.
