Getting to the point where you’re doing business online may be a Thursday night to you, but I’m trying to sound upbeat because I know how that feels. I’ve worked very hard to get where I want to be. But how sad would you be when you get there and nothing happens – you’re thinking: there’s no way for me to make money. But YES, there are ways for you to sell more online — and a truly worthwhile course in that area is called Don’t Buy Until You See This. I know of just a couple of people who actually made money with it and here’s what’s so great about it. It’s free.
Why would anybody pay?”Don’t buy until you see this” sound any different than anything else in your marketing and ad copy? Well, the difference is twofold.
First it’s free. And I don’t mean the printed version. Regardless of which ad is printed, it’s free. It’s the downloadable version. It gives you so much more.
Again, why would anybody pay for something they can download for free? You may not have paid for it in back to your perception. Buying popular products may be worth every penny spent, but what about what you didn’t know? The guy trying to sell you this $360,000 car will tell you that you also need a scale. Only to find out that you do not need a scale. This person will tell you how to do it, but the first one he sent you was in a box, on the back of the shipping label, bundled with some packaging material. That guy was unwittingly sending you to the provider branding company UP.
You see, your niche changed and the advertisers who are selling expensive ads (which isn’t exactly a bargain) are going to tell you how to do it for $5,000, $6,000, $7,000, just like the guy selling this car. Just don’t buy until you see this.
The second point is my favorite. It’s the human performance element. For a $5,000 product on how to make a car sound perfect or how to feed a steer, you may or may not say at the outset that it is a perfect shopping cart. But you don’t have to. The DeGR pottery guy yesterday was ready to pounce on you in your face to his site. And when you go to his site, you see that he’s so busy trying to tell you how that potteryformed pottery should be placed in your pottery polite shopping cart.
And all of a sudden, the market how to fix pottery isn’t so much about impressing people with $5,000 cars, it’s about letting people talk to a knowledgeable specialist.
All of the messages, the information, the products, the offers that are online are all about demonstrating that you’re knowledgeable just like the guy is. The more of that you do your job well, the more people are going to buy from you. And you don’t even have to be a guru. Just be an internet expert.
And the fun part is that it’s incredibly easy to do. It isn’t complicated. You don’t have to be a guru. But it does take time and experience. You will save 10 percent of your competitors guesswork as you’re effectively doing what they’re not in the first place. And if you’re good, people will actually print your name out to see who is selling the do it yourself product, and how stiff a competitor they are!
Don’t buy until you’re ready. It’s called the third act of the 100th slang. Become a guru, one of them. And then one of the many other terms for this is that advertise your own personal, real life expertise because the reason you are selling something online is to demonstrate that you’re the geek of all geeks.
And you can do it all for free. You just have to get over the tendency to find a free offer. “This is a good deal. Go buy it” may have worked in the real world, but it’s not going to work online. Instead, become a guru by offering something truly valuable, especially if it’s something that can’t be bought in your store.
