When it comes to effective landing pages there are many bits of advice all over the Web that can convince you to do one thing… hmmm, clicking the Back button! And, as we all know, that’s the recipe for disaster!
So, here are a few tips to help you make the most of your landing pages.
Once you’ve tested your various headlines and landing pages, follow this process for finding your ideal conversion rate.
1. Get more detailed information from users about their visit including where they found you, how long they were on your site, where they left, what they didn’t like about your site, what kind of questions they had in mind and how comfortable they found everything. This can (and should) be very different from the visitor profile you were expecting to find.
2. Always include testimonials on your landing page – If you haven’t already gotten testimonials, you need them now! Testimonials should be from notable customers – preferably those you have direct contact with – with a photo or par URL to their Web page each testimonials. These can help to increase conversions as people hear about the experiences others had with your product or service. Testimonials can not only help people relate to you and your business, but they can also play an important role in your overall strategy on making conversions happen.
3. Use multiple call to actions (CTAs) on the landing page. You can do this by our using a combination of mini curios,ales messages, and overall calls to action. For example, can you tell me about some accelerating techniques I can use to double my traffic, or something I can do for my eBook writing? I am really just talking about one or two points but work really well as a combination of mini-conversations and overall calls to action.
One major benefit to having a combination of mini-conversations and calls to actions will be that each tactic will encourage a different action, or triggered response. For example, the mini-conversation might be as follows:
“Please tell me about your experience with a 7- Stage Analysis”. I have some good tips to help you see success.
“After purchasing your ebook, I noticed how well I received these 7 tips”.
“I’m going to be sending your eBook to my clients no matter what… because it can’t break the bank”.
“If you win a $1000 third-of-ticket computer, I will personally award you.”
4. Be specific with website navigation. More often than not, simple navigation isn’t a sure-fire winner. For example, I get this question all the time concerning some info from Facebook:
“Do I need a Facebook account to use this”
“Is it a LinkedIn thing or a Facebook thing?”
“Can I buy a cool badge on Facebook? In this case, yes, and in that case, will it do any good?”
“Is this a private website?”
“Is this a local new website?”
Having a more consumer-oriented website is very important in today’s world. If you are a small business owner, then you may find your best strategy today, is to make sure your website is user-friendly, and easy to get around and get to the information you want, so, in effect, you are educating your visitors — and that’s always a win-win!!
5. Be clear on what they are buying.
If it’s a product, ensure that’s the case, and also be sure that they know what they are buying, when they are buying it, so that you don’t waste any buyer’s effort from them unnecessarily.
Take a look at some of the questions that customers will have on your landing page that should prompt you to include a simple FAQ.
