In a popular query line, email providers and similar websites address a specific question. Which is it? How do you answer this question? Usually, email providers use questions of the form, “What you have wondering?” Or “What to do?” These questions are also the most effective ones to answer. It is because recipients know that they get replies from just people who really had the problem that the queries asked about somewhere.
Today, email has still remained as a simple question form. Well, it is different today. No more boring questions. Now, these queries can be asked in a more personal and “human” manner. In the case of content, the content no longer has to be just about what has happened to you. It needs to show in words the exact way the issue has happened. In other words, the content of the message must be more informational.
It is very easy to fix this situation.
When using images or other content to clarify a very broad topic, just remember that internal monochromatic images and images on different parts of the content will look too similar. It is best to use the main graphic only on the top left-hand area.
A good strategy here is to take advantage of this “different images” scenario. Try to use images that will represent the content in the most specific way to your target audience. With the help of a specific keyword that is related to your audience, associate an image into it. Trick your recipients and get exactly what they expect to see when they respond on your website.
For example, there is this email that I got from my friend. Thank you for reading the email. I apologize for the overwhelming number of images to illustrate exact statements.
The content that I used to assure the recipients that the email does not deliver empty statements is here: “I did not make the offer that I told my email list about. The email list never asked for this offer.”
But also, when I get the email “14 tips to help much-ticket sellers.” At least, after the first 7 tips, there are 4 statements. The 2 statements are statements about actions that have been took. The 4 statements are statements about problems that they have been able to overcome.
See how that works? With each member of the image referring to a specific topic. Knowing your audience is very vital in this respect.
And here comes the most important part, “why?”
When you answer that question, it will be much easier for the recipients to identify with you when you direct them to your website or the company that you work for.
How does the process help you?
There are quite a few benefits here. First, it can help you determine what is wrong with a specific topic that you may have handled before. Second, it will enable the recipient to know exactly what you are talking about.
With content like this, it will be easier for the recipient to search for further information with similar topics.
And this is the reason why most email providers that allow you to attach images also allow the attachment of the images to contain hidden links. Here again, they can help you direct recipients to your website with direct keywords.
Did I find an error with the example?
Yes, it is true. Yet I do not bother about such practice.
Instead, I know that my friend will appreciate my manners.
And have no doubt that internet marketers like me will learn a thing or two about email from this testimonial.
