No matter how long you have owned your business or how big your business is, you probably spend hundreds, thousands or more dollars for your monthly marketing and advertising expenses. Well, it is time to take a look at how affordable your online marketing budget is and to see how your business can enjoy inexpensive internet marketing. So keep reading and I will present three options to help you stretch every marketing dollar you spend.
1.To start with you can start a Pay Per Click Campaign. A good example of a PPC campaign is Google AdWords which will allow you to run pay per click ads on Google. Google will position or shuffle your ad amongst the different search terms. Your ads will rotate with other keywords that you select to manage your campaign. This is known as keyword targeting. It can be extremely affordable by using PPC and it is easy to setup. You get to target your campaigns with keyword ideas which in turn will get you the keywords and phrases which are less competitive. This will increase your shopswanned traffic and get you more qualified customers.
A cheaper way to market your business is probably banner advertisements. This is also known as popunders or pop-ups. Banner advertisements are created using banner generators which are websites set up to create a stream or channel of advertising for you. You create an ad or banner for your company in text or a graphic or .gif form which automatically is inserted within the web site. You place the ad either on the home page of your website or on a page of your website where it would be visually appealing. Banner advertising is another advertising technique that is extremely effective, since it will only cost you what ever you have saved on any banner that you choose to display on other sites. For some reason TV, radio and telephone commercials, are not as effective as banner advertisements. There are many reasons for this statement which will be discussed in another article.
2.If you have a budget that is sufficient for pay per click advertising, you may want to look into an online business directory. A good example of a free business directory ishttp://www.Uropel.com(The other business directories are not cheap either). Like any directories however, there will be some fees you have to pay for hosting your listing and for the listings and it may take 6 or 12 months to see results. Either way, your business will benefit from these listings not only in how high you site ranks in search engines like Google or Yahoo, but also in the leads or sales that you are generating.
3.Another way to market your business by creating a Facebook fan page is very inexpensive. You create a page for your business and you have the ability to choose how much money you want to spend to create your fan page. Use word of mouth, open discussions and blogs to attract qualified customers. Help them solve their problems and they will pay back similar to buying from you. Facebook has a PPC program but it is an extremely costly method of marketing an online business. Your would most likely spend money on Facebook Fan Pages and you will still not get the traffic or qualified leads that you need. Today’s trends are seeing many businesses using social media as another marketing method. If you do a search within Google for “Designer Business Page” you will find many sites that are completely free and can help connect your business with a whole new segment of consumers.
