Here is a bit of news you do not want to miss out on. While the Internet marketing world is trying to get over the recession, there is one matter that is growing stronger and stronger. People are turning to the Internet for what it offers: freedom and flexibility. Who does not like the idea of money—no bosses and the ability to work from home? Well, the Internet provides those things. It also allows you to grow your business and earn more income than you could with a 9 to 5.
One such area is Pay Per Click. In this kind of business, you bid on the most advertising space for your website on the Internet. You pay Google a salary by the number of clicks your website gets from your advertisement or banner. Do not get it wrong—this is no free lunch. You should have patience and budget to work up a profitable PPC campaign. It is a tiring job that will pay off only when it works. I will give you some helpful hints on how I manage my own PPC campaign. Who knows, PPC may even become a career for you.
Go easy with your keywords.
I have seen PPC ads with keywords like “good Telecommunications product review” which cl skies up the cost of the keyword and do not hit the mark. In order to get traffic from the Internet, you need to look for the right keywords. Get Google Insights to look out for the most relevant keywords for your website. The more specific you are the better you are targeting your audience, and make them click on your ads faster.
Know your audience well.
Do not waste anytime on writing topics that appeal to you alone. People that visit your website are like a diverse market and that is what you are working towards. You will compete with the rest of the websites for the same product or service.
Your PPC campaign should be advertised in a long way.
People read what you have to say and are checking you out before they click, so do not waste your time on getting them to read your “little copy”. Limit their reading to the first few sentences. Most people will not read all that long. Save them for the next article (or, write them to your email in the next 5 messages you need to send).
Have an easy way to order or contact you.
If you use a “Contact Us/Order Page” link people bookmark your website and move on to the next one of those. If they do not get back to you in a positive way, they will simply back out. So your visitors’ experience will evoke negative responses. Focus on the Message that you are sending to your clients and get that right.
Spend time testing your ads before you invest in them.
There is no use spending your advertising dollars on an ad if you cannot maximize returns. Do not rush the testing. Test different variations of your ads–the duration of their running, bidding strategies, the situations in which they appear and how they appear for different competitions.
Test, check, and then test again.
There are many tools around to test and test again. And there is no need to buy expensive services to do the testing. You can use Google Website Optimizer and they offer a free time box for you. An affiliate program will help you test your adpws [http://www.internetbizcenter.com/affiliates/]. Include some sales leads to make the test goals look more realistic.
Follow all my PPC [http://www.internetbizcenter.com/affiliates/] suggestions and you will see some major increase in your website visitors–and who knows, you may actually make a sale!
