So you’ve decided to use a shopping cart because the price is right and everything else is pretty much ready to go. Great! Now the trick is to drive traffic to it so it will sell and make you some money. That is, you decided that you’re going to set it up like a real store. For example, you bought a cheap domain name, get hosting from Host Gator, and set up a standard cPanel, HTML, and PHPMyAdmin. Then you started searching for things like drop shipping services and whatnot.
Doing it the right way can mean the difference between a business and a hobby. The most successful low-net-worth online businesses are those that create a relationship with customers in the customer service department and at the same time make sure the products sold are something they would actually buy.
For example, if you sell an e-book about online dating to single women, it is a good deal to sell the book to those single women versus selling it to men who love their many options and want to start learning about the single women. After developing a relationship with those women through email and the phone (assuming you have good customer service that will answer their questions quickly) the provider of the product (the e-book author) will make a lot of money in the long run simply because it is more profitable to sell someone on flexibility than it is to sell someone on investing, which is the same product idea.
The same is true for online businesses in general. By developing relationships with the customers and ensuring they will buy from your business over your competitors, you will get more money out of a customer than the seller of the product itself.
This is why most businesses out there all start out selling e-books online or for that matter, products. This can seem like a no-brainer, but ultimately it is the product and the quality that this company offers that will get the customer to keep buying. An e-book on how to get your ex back is illogical if you are selling something that deals with online dating.
The thing to remember is that you might be getting the name and email address of people who, when they found your webpage, wanted to get their ex back. That is OK! They were interested in your product and liked the first time they read the content on your webpage. The longer they stay on your site the more likely they will make a purchase and put their details in the “buy now” button. That is where the solution is.
I would recommend getting a domain name that has some of the keywords from the product you are selling in there. If it isn’t obvious they want more information on it or they liked it enough to subscribe to the newsletter, you got it! Right there you have the information funnel in place. The next touch is enticing them to subscribe to your newsletter.
Ask them to enter their email address and mail man only! After that, you put the information you want and your newsletter will do the rest of the work. After you get them on the mailing list for future information you will be able to keep in contact with them about the things you have to offer. Word of warning, be friendly with the auto responders by setting everything up so that each time someone signs up for your newsletter they see this sweet little “Welcome” card saying where you are and inviting them to enter their details but, don’t expect them to sign up just yet. A tendering of the right choice will improve your business.
After you have everything set up and the people are getting the information you want, you can start off by simply sending them a little piece of your sales information every now and then, then after the first month they will be shown the products they will want to buy. If they are interested the relationship has just begun and you will see aIncrease In Sales happening. After this, it will be up to You and Your Internet Marketing Strategy for the money to start rolling in.