I’m pretty sure that you have heard of Twitter – you’ve heard of it before, but you’re not sure how to use it to its full advantage. We may find out – big thanks to Twitter.com – we’ll be telling you exactly what they tell you to do with it in a soon to be published ebook.
Guys.
Listen carefully as I teach you the basics of Twitter. Let me start by telling you what a Twitter account is. A Twitter account is a single web page that contains a username and a message. Use your ‘Remember Me Page’ to let others know exactly how the Twitterverse knows you.
Sit down and Imagery (your imagination, imagination…I mean, the pretty pictures) what you want to say about yourself through the Twitterverse. Look at different revisions, determining what sounds made the coolest fit. Are the “tweets” you send from Twitter the run of the mill Facebook status update that only takes a single word to type?
Or are they from something more creative? Have you noticed that they are not all about your account’s topic and response? Well this is the critical distinction of the walk you need to take to make the most of Twitter.
Some folks are making the mistake of ‘selling’ spammy messages about their products or services. Other people are over using it or are doing it the wrong way. It is still a great social network resource. However, if you use Twitter correctly and you provide real value to the Twitterverse, Twitter offers many wonderful opportunities for others to talk to you (and this is usually what Twitter is all about anyway.)
If your goal is to create a sale, you are dead to your purpose. Leave Twitter to your friends who are going to succeed. If your goal is to make money, you can go ahead. But, if your goal is to tell about your toys and books, you probably won’t get any enough traffic to make it worth your while.
Basic 5 Golden Rules of Twitter
You know what is important. Take clear aim of doing that for your Twitter Marketing. Here’s the other five, too.
1. Don’t Sell Whatever You Offer
A tweet is just a message – it doesn’t have to be a long one or even a message at all. Unlike a blog post, twitter doesn’t have to be anything but a new entry to go off and tell the world about your offer. Don’t continually communicate with the world with all the products you are offering.
Is that selling?
There is no selling; there’s noFOR joining e-mail signup. The only way to sell is to ‘pre-sell’ simply by replying to the person that sent you a message.
2. Pre-Sell or Use Retweeting
Your content is valuable. Your content is worth having. Your content makes a great offer. Of course, Twitter admitted in its Terms and Conditions that every tweet sent is ultimately available for the public to receive. You don’t have to at any cost. But, the page that tells all the things that are available for reading isn’t that valuable to me. Twitter is not a nice tidy screen capture tool for me. It’s a display of content.
Makes sense?
3. Offer True Value
Each tweet is still totally for the person reading it. No sales techniques to make. Just solid information you want others to read. Period. No sales stuff. No junk. No special stuff from vendors. Just information.
4. Pre-sell, Don’t Generate a Thud
Do not start spamming with tweets that turn out to be about your offer. Sure, you want them to visit let’s say, your blog. That’s an offer.
You can tell the difference in Twitter language. ‘*yawn*’ rather than ‘yawn sounds like I just lost my mind maybe want you to take a look’. Pick your heart punch!
Again, so simple that it might even be fun to do it.
5. Engage People to Follow You
Once you start to follow people on Twitter, follow them too. The relationships you build are priceless. You’ll have people willing to follow you; you can thank them with kindness when you follow them.
Your Twitter strategy should be to identify individuals with common interests, hobbies, or experience from your target market. Find people who are often connected to your target market. Then, whenever you have something of value that would be valuable to them, send your Twitter followers an email requesting they follow you as a “Friend”.
Cheers.
